Each Riata CRM record shares basic customer data with your ALERE Accounting System including customer account number and sales transaction histories. Each Riata CRM record contains an additional 28 data fields designed for customized market segmentations according to the way your customers buy from your company.
Your entire sales staff can rely on a date driven Activity Routine that will keep each employee organized by day, by customer and by task. Intuitive data navigation tools make it easy to find target customers who are qualified to buy what your company has to sell today. Sales managers can rely on Riata CRM as their toolbox to drive productivity to higher and more profitable levels of sales revenues.
With an ever expanding database of customer information your Riata CRM system will grow as a marketing resource to find new customers and cultivate longer buying cycles with your current customers. Easy to use utilities in Riata CRM need just a few mouse clicks to generate direct mail announcements or deploy group emails.
